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If you want to raise
your profile, reassure your customers or simply support your business
objectives, the key can often lie in an integrated communications plan, one that
dovetails perfectly with your other marketing and business activities. By
an integrated plan, all your PR, advertising, brochures, websites, leaflets,
trade shows, packaging and stationery will work together to present a single
image for your company, reinforcing your other communications at every
opportunity, and increasing the chances of recall.
What's so good about integrated communications?
 | Maximise the impact
of your marketing efforts |
| Provide a consistent
message to your targets |
| Instil confidence
with a professional image |
Capabilities
The communications
element of the marketing mix is usually the one most confused with the marketing
process itself. At Klarity we understand how
communications (sales, PR, advertising) are merely a part of the overall
marketing remit, and we ensure that all your communications are relevant by
relating them back to your overall objectives.
- Public Relations
- This isn't just
press releases that land on editors' desks and get filed in the bin.
At Klarity we have well developed relationships within key publishing groups
and we can get your message in front of the editors that will help you
communicate with your audiences.
- Advertising
- At Klarity we
believe in keeping things simple, and this is probably most important in the
sphere of advertising. So much money is wasted on advertising that is
lacklustre and ineffective. At Klarity we'll help you apply simple yet
proven techniques to your advertising that will make you stand out for all
the right reasons. What's more, we'll bring our years of experience
dealing with designers and creatives to make the process a trouble-free one
for you.
- Sales Literature
- Is your sales
literature selling for you when your sales team is absent? If not, why
not? Literature can be both expensive and time consuming to produce,
and then it's often more corporate gratification than delivering what the
customer wants. AT Klarity we'll take an impartial, objective look at
your company literature and, if necessary, guide you through a process to
make it work hard for you and deliver as an investment.
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