incisive strategy : simple solutions

Can you afford not to have one?  Too often, marketing is seen either as a demon or potential saving angel, depending on the needs of the organisation and the timing.  In times of crisis or falling sales, there often comes the cry of "we need some marketing...and quickly" but sometimes it can be too late for an overnight success.   Marketing won't be a miracle cure in two weeks, or even two months, but by undertaking a full strategic marketing process and understanding the key drivers in your business, you'll be able to anticipate low periods and have a contingency plan in place to deal with them.  A marketing strategy isn't just a document dreamt up by the Board at an away day; it's your company's instruction and guidance manual, reminding you constantly of your goals and aims, driving you down a route that will help you achieve them.  As the old saying goes, "if you don't know where you're going, any road will take you there". 

Developing a marketing strategy will help you to

Cutting through the mire...

Let's face it; you probably don't have the time to develop a marketing strategy by yourself.  You're too busy running the business and/or managing the marketing department to have the time to pull yourself out of the detail.  This is where Klarity can help by providing expert help and insight to develop the all-important road map.   

Personal consultations

Klarity will take a one-to-one approach to your business, to listen to and understand your needs.  There's no such thing as a standard marketing plan, any more than there's a standard business or person.  What we will do, however, is apply proven, tested methods to build your strategic plan around you and your capabilities, thus giving you a greater chance of success.

 

Methodical and Objective Appraisal

At Klarity we're in the business of advising you based on what's best for you and your business.  We believe that clients can often be misled by agencies who cow-tow and tell he client what they think they want to hear.  We'll give it to you straight, and advise the best routes available to remedy or maximise your business from a marketing perspective.  We value you too highly to simply nod and go.

 

Detailed and specific plans of action with follow up

We help you set 'S.M.A.R.T.' (specific, measurable, achievable, realistic, time-bound) objectives that you can either implement yourself or retain us to oversee for you.  Furthermore, we'll give periodical updates on the progress of any given strategy and help you incorporate it into your business activities.

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Copyright © 2006 KLARITY
Last modified: December, 2006